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7 powerful reasons why you need to use animated video in marketingSeptember 3, 2018
1. Video Boosts Conversions and Sales First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.
2. Video Builds Trust Trust is the foundation of conversions and sales. Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because they fear being cheated. But useful marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
3. Google Loves Videos Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website.
4. Video Appeals to Mobile Users Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 %.
5. Video Marketing Can Explain Everything Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was useful.
6. 100% Explains Any Difficult Product/Technology Trying to explain a difficult concept? Create animated videos. Animation can bring ideas to life that no text or live video can.
7. Video Engages Even the Laziest Buyers A video is an excellent tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action.
ConclusionVideo advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe.
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